Blog

The History of Email Marketing: From 1978 to Today

Discover the evolution of email marketing from its groundbreaking start in 1978 to the advanced, automated strategies of 2025. See how technology and consumer behavior have shaped this powerful channel.

Jul 02, 2025

How Email Marketing Compares to SMS and Social Media

Compare email marketing, SMS, and social media to discover which channel delivers the best results in 2025. Understand their strengths, weaknesses, and how to combine them for maximum impact.

Jul 02, 2025

Does Email Marketing Still Matter Today?

Explore the core of email marketing, how it's evolved, and why it's still one of the most powerful tools for businesses in 2025—despite the rise of social and messaging apps.

Jul 02, 2025

Mastering Welcome Emails: Your First Impression Matters Most

Make a lasting first impression with a powerful welcome email. Learn how to engage new subscribers, deliver value instantly, and guide them toward lasting loyalty with an optimized welcome sequence.

Jun 29, 2025

Segmentation Secrets: Why One-Size-Fits-All Emails Kill Engagement

Discover how list segmentation boosts engagement by targeting messages based on behavior, interest, or demographics—leading to better opens, more clicks, and stronger relationships.

Jun 29, 2025

How to Build an Email List From Scratch (Without Paid Ads)

Grow your email list without spending on ads. This guide shows how to use lead magnets, content, and smart organic tactics to attract subscribers who are eager to hear from you.

Jun 29, 2025

The Psychology Behind High-Converting Email Subject Lines

Learn the psychological triggers behind irresistible subject lines—like curiosity and urgency—and how to use them to boost open rates, drive clicks, and increase email engagement with proven examples.

Jun 29, 2025